PROJECT OVERVIEW

The Challenge:
Develop a cohesive series of email designs within a campaign to promote a new collection launch. This launch featured a new colorway for an existing pattern. The project required following established brand guidelines, style standards, and marketing objectives while translating campaign messaging into clear, engaging visuals across multiple emails.

My Role:
Designing email layouts, applying brand colors and typography consistently, and aligning creative execution with the broader marketing plan. Collaboration with the marketing team ensured messaging clarity, visual consistency, and on-brand storytelling throughout the campaign.